Insights

Perspectives on business design, strategy and organisational transformation — written for leadership teams who want to think differently.

3 April 2026

Correlation Is Not a Metric. It Is the Missing System Behind Shopper Decisions.

For most organizations, category decisions focus on volume and share. But shoppers build baskets, not categories. Correlation reveals substitution, independence, and association — turning planograms into behavioural systems that drive growth.

15 March 2025

Category Management Is No Longer a Buying Function. It Is a Growth System.

For most organizations, category management still operates as a transactional discipline. The model is breaking down. Unmanaged complexity has become one of the largest destroyers of value.